Welcome to ICMBS 2026
2026 2nd International Conference on Marketing and Behavioral Science (ICMBS 2026) will be held in Fukuoka, Japan during July 14-17, 2026. It aims to provide a forum for researchers, practitioners, and professionals from both the industry and the academia to share their newest research findings and results in the filed of Marketing and Behavioral Science. It brings together the best of Marketing and Behavioral Science within, but not limited to, the areas of decision making, consumer behavior, experimental and behavioral economics, decision analysis, behavioral finance, organizational behavior, negotiation, behavioral strategy, behavioral operations research, behavioral accounting, and medical and legal decision making. ICMBS2026 will run fully in-person but due to travel restriction of some areas, virtual participation can be also accepted.
Publication
Submitted papers must be original and contain
work that has not been published before or is under review
elsewhere. Accepted papers will be published by Springer Nature
as book chapter in a volume of the Springer Proceedings in
Business and Economics book series (SPBE, e-ISSN: 2198-7254,
print ISSN: 2198-7246). The books series now is indexed by
Scopus, zbMATH, etc.
Why Attend ICMBS
ICMBS brings together researchers and practitioners over the globe. Anyone with an interest in marketing and behavioral science is welcome to join us.
To present your ideas and works to others related to your research area
To learn industry's trends and new things beyond your field
To meet with likeminded people and industry peers
To expand your knowledge and find solutions to problems.
To discover innovative solutions to enhance the performance
Note: For those who're NOT looking to publish your papers, it's acceptable to submit your abstracts to the conference simply for oral or poster presentation without publication.
Important Dates
| Submission Deadline | February 25, 2026 |
| Acceptance Notification | March 25, 2026 |
| Registration Deadline | April 15, 2026 |
| Camera-Ready Paper | April 15, 2026 |
| Conference Dates | July 14-17, 206 |
Program at a Glance
| July 14, 2026 | 10:00am-17:00pm | Signing in and conference materials collection |
| July 15, 2026 | 9:00am-12:00am | Keynote and Plenary Speeches |
| July 15, 2026 | 1:00pm-6:00pm | Parallel Oral Sessions & Poster Sessions (In-person) |
| July 15, 2026 | 6:00pm-8:00pm | Closing Session and Banquet Dinner |
| July 16, 2026 | 10:00am-12:00pm | Tutorial |
| July 16, 2026 | 1:00pm-6:00pm | Parallel Oral Sessions (Virtual) |
| July 17, 2026 | 9:00am-5:00pm | Day Trip |
