2025 International Conference on Marketing and Behavioral Science took place from July 15-17 in Fukuoka, Japan, at the Nishijin Plaza, Kyushu University. ICMBS 2025 consists of 7 oral sessions (6 offline sessions and 1 online session), 3 keynote talks from Assoc. Prof. Mitsunori Hirogaki, (Kyushu University, Japan), Assoc. Prof. Noor Hazarina Hashim, (Universiti Teknologi Malaysia), Prof. Dr. Tatiana Ivushkina (English Department No. 3 at MGIMO, Moscow, Russia) and 1 workshop by Prof. Dr. Tatiana Ivushkina (English Department No. 3 at MGIMO, Moscow, Russia.  

Accepted and registered full papers of ICMBS 2025 will be published as regular papers into Journal of Economics, Business and Management (ISSN: 2301-3567 (Print), 2972-3981 (Online)): https://www.joebm.com/list-6-1.html, which are indexed by CNKI, Google Scholar, Crossref, etc.