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Welcome to ICMBS 2025

2025 International Conference on Marketing and Behavioral Science (ICMBS 2025) will be held in Fukuoka, Japan during July 15-17, 2025. It aims to provide a forum for researchers, practitioners, and professionals from both the industry and the academia to share their newest research findings and results in the filed of Marketing and Behavioral Science. It brings together the best of Marketing and Behavioral Science within, but not limited to, the areas of decision making, consumer behavior, experimental and behavioral economics, decision analysis, behavioral finance, organizational behavior, negotiation, behavioral strategy, behavioral operations research, behavioral accounting, and medical and legal decision making. ICMBS2025 will run fully in-person but due to travel restriction of some areas, virtual participation can be also accepted.

Submit your full paper/abstract to ICMBS 2025

All the authors are supposed to submit your full papers or abstracts to us via the Conference Submission System. Papers must be submitted electronically in PDF format.

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Publication

Submissions will be reviewed by the conference committees and external reviewers. Accepted and presented papers will be published into ICMBS 2025 conference proceedings, which will be submitted to CNKI, CPCI (Web of Science), Google Scholar for indexing.

Note: For those who're NOT looking to publish your papers, it's acceptable to submit your abstracts to the conference simply for oral or poster presentation without publication.

Why Attend ICMBS

ICMBS brings together researchers and practitioners over the globe. Anyone with an interest in marketing and behavioral science is welcome to join us.

To present your ideas and works to others related to your research area
To learn industry's trends and new things beyond your field
To meet with likeminded people and industry peers
To expand your knowledge and find solutions to problems.
To discover innovative solutions to enhance the performance

Program at a Glance

July 15, 2025 10:00am-17:00pm Signing in and conference materials collection
July 16, 2025 9:00am-12:00am Keynote and Plenary Speeches
July 16, 2025 1:00pm-6:00pm Parallel Sessions (Oral and Poster)
July 16, 2025 6:00pm-8:00pm Closing Session and Banquet Dinner
July 17, 2025 9:00am-5:00pm Day Trip

Attractions in Fukuoka